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PayByPhone · Panel Interview · June 2026
ParkIQ
Unlocking dormant private parking supply — and the revenue, data, and platform advantages that come with it.
MITCHELL DEYOUNG  ·  SENIOR PRODUCT EXECUTIVE  ·  MDEYOUNG.COM
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The problem
Cities are full of parking.
Drivers can't find any.
2.2×
Parking spaces per registered vehicle
in North America
26%
Of city-centre land dedicated
to parking
25%
Downtown spaces unused
even at peak demand
1 Victoria Transport Policy Institute, Comprehensive Parking Supply, Cost and Price Analysis — Los Angeles County estimated 3.3 spaces per vehicle (2010); North American average cited at 2.2×.  |  2 Parking Reform Network, Parking Lot Map (2023) — median 26% of land in city centres of metro areas >1M population dedicated to parking.  |  3 Next City / Parking Reform Network (2023) — Tampa CBD survey: 6,000 of 24,000 spaces unused at peak; consistent with 25% underutilisation figure across North American downtowns.
The opportunity
The invisible inventory
Private lots sit empty in predictable, recurring windows. No tool makes it easy to monetise them.
Office buildings
Empty evenings & weekends
Churches & faith centres
Empty Mon–Sat daytime
Residential driveways
Empty during work hours
Schools & universities
Empty evenings & summers
Retail lots
Empty off-peak & overnight
Event venues
Empty between events

The supply already exists. The market is $128B globally. It just needs to be unlocked.

4 FactMR, Parking Services Market Size, Share & Growth Analysis (2025) — global parking services market valued at USD $128.2B in 2025, forecast to reach $236.2B by 2035 at 6.3% CAGR.  |  5 Massachusetts Area Planning Council (MAPC), How to Do a Parking Study — church, school, and office lots documented as consistently underutilised outside primary-use hours; shared parking cited as highest-impact supply intervention.
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The product
Parking-in-a-box
A self-serve kit that turns any private lot into a live, revenue-generating PayByPhone space in under 30 minutes. No operator. No barrier arm. No friction.
01
Owner onboards via PayByPhone dashboard
Sets availability windows, pricing, and access rules. Fully self-serve — no sales call required.
02
LPR camera kit installed at entry
Compact licence plate recognition device. Plug-and-play. No barrier arm. One SKU ships to owner's door.
03
Space goes live in the PayByPhone app
Drivers see, book, and pay through their existing account. Zero new app to download.
The camera — reservation + enforcement
No warden.
No barrier.
No problem.
Driver arrives Plate scanned on entry
→
Match check Booking validated instantly
→
No booking match Owner alert triggered
→
Owner choice Notify driver or issue ticket

"The camera solves the trust problem on both sides. The owner trusts that only booked drivers enter. The driver trusts their spot is guaranteed. Without it, private owners won't list — the product doesn't exist."

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Go-to-market
Landing the
first 10
01
Target: Office building property managers in 2–3 pilot cities
Single decision maker. Clear pain: unused weekend capacity with maintenance cost and zero revenue. Fastest path to yes.
02
Hook: Free camera kit for the first 10 pilots
Remove the hardware barrier entirely. PayByPhone absorbs the kit cost and takes a revenue share. Owner has zero upfront risk. SpotHero learned this the hard way — stop thinking small, go straight to operators.
03
Channel: Leverage existing municipal relationships
PayByPhone already has trust in city halls. Cities introduce ParkIQ to BIAs, commercial real estate owners, and institutional landlords. The city relationship is the warm door.
Strategic payoff for PayByPhone
More than a
new feature
More transactions
Every dormant lot activated is net-new GMV. New supply = new payment volume.
More intent signals
More arrival moments = richer data for the platform thesis: loyalty, commerce, mobility wallet.
B2B relationship
Property managers and BIAs become enterprise accounts — recurring, contractual, low churn.
Hardware moat
Installed camera creates switching friction. Once in, the owner stays on PayByPhone.
City trust extended
PayByPhone becomes the total parking partner — public and private supply in one platform.
PE value creation
New revenue stream + defensible hardware layer = EBITDA expansion Lightyear can point to.
Global proof of concept
It works.
Everywhere.
🇸🇬 Singapore — HDB Parking@HDB
Camera model proven
Barrier-free, LPR camera-driven smart parking at national scale. Cameras auto-activate sessions on entry and issue enforcement alerts for unauthorised lots — with zero human wardens. Proves the camera model works at volume.

Gap: Government-only. Private dormant supply is untouched.
🇬🇧 United Kingdom — JustPark
Supply model proven
45,000+ private spaces, 10M+ drivers. Uses ANPR cameras for booking validation and enforcement. UK government guidance explicitly permits private space rental without planning permission. Built a major business on exactly the dormant supply thesis.

Gap: Standalone app. No existing driver relationship or city trust.
🇦🇺 Australia — Spacer / Parkhound
P2P at scale
Launched 2015. Paid out $100M+ to space hosts by 2021. Expanded to North America via WhereiPark and STOW IT acquisitions. Positions itself as "Airbnb for alternate asset space."

Gap: Monthly/long-term focus. No payment platform integration. No LPR enforcement layer.
🇪🇺 Europe — EasyPark / Urbiotica
Moving fast
EasyPark digitised 2,000km of parking inventory in 2024 with AI enforcement tools. Urbiotica seeds underutilised private garages with sensors, converting dormant real estate into app-bookable capacity without owning property.

Gap: No North American presence. No PayByPhone-style city contract base.

"JustPark proved the supply model. Singapore proved the camera model. Neither has what PayByPhone already owns — millions of active drivers, payment rails, and trust in dozens of city halls."

6 JustPark.com (2025) — 45,000+ spaces, 10M+ drivers.  |  7 HDB Singapore, Parking@HDB (2025) — barrier-free LPR camera system, national scale.  |  8 Spacer Technologies / Pulse2 interview with CEO Mike Rosenbaum (March 2025) — $100M+ paid to hosts by 2021; 2024 acquisitions of STOW IT P2P assets.  |  9 Mordor Intelligence, Europe Car Parking Market (March 2026) — Urbiotica seeding private garages; EasyPark 2024 year in review.
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The bigger picture
Parking is the
signal.
Not the destination.
ParkIQ expands PayByPhone's supply base. But the real prize is what comes after the park.

Every new space activated is a new arrival moment. A new intent signal. A new opportunity to connect drivers with mobility, loyalty, and destination commerce. ParkIQ isn't just a supply product — it's the foundation of the platform.

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Mitchell DeYoung · Senior Product Executive
Let's build
it.
Protect the core. Own the arrival moment. Expand with permission.
CONTACT
deyoung.mitchell@gmail.com
WEB
mdeyoung.com
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